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Press Releases

Category: General
Posted by: equita

A press release (PR) is any newsworthy article that is written for the members of the press. Also called media release or press statement, a press release is done to spread the word about an event, a new product or any relevant information.




Common PR elements:


  • Headline
  • Date
  • Summary of the press release - introduction
  • Body of the press release
  • Boilerplate - section that tells something about the organization, company or group that issued the press release
  • Contact details of the PR representative

Press release distribution is a great marketing tool to promote a brand and build credibility. Bear in mind that you need a well-written press release to make this marketing tool effective.


There are a lot of sites which can distribute your press releases to your target market. You can choose from a wide range of distribution options or packages. Some even offer PR writing services. These ensure that you will have a professionally written press release.



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