It is often said that content is king. In order to drive visitors to your site and improve site ranking, your site should have a regular supply of high quality and original content. It still holds true, but it is also important to consider another catalyst when it comes to securing your place in the top 10 list of search engine results pages - backlinks.
Backlinks or inbound links refer to external links that are linking back to a website. The number of backlinks your site has is one of the indicators of how popular or relevant your site is.
However, it is not just about getting as many backlinks as you can. The more important thing is to make sure you are getting links from high quality related websites. Submit your site to good directories and under the right category. You can also use social media to gain good backlinks. There are other techniques that you can do. If you have a lot of backlinks from related sites, you will be able to improve your site ranking in major search engines.