Selecting the right keywords and key phrases for your site can be difficult and time-consuming. These basic tips can make the keyword selection process easier.

• Identify the keywords that are relevant to your site. Having an initial list will help you in determining the right group of keywords for your website.


• Use online keyword research tools to know the popular search terms that people use.


• Avoid using single-word keywords. These are too broad and highly competitive. It is also very likely that millions of websites are already competing for the same keyword. Try using two- or three-word key phrases. There is less competition but key phrases can give decent site traffic.


• Avoid using key phrases that are too general and too specific. The key here is to choose key phrases that are specific, popular, relevant to your site, and can improve traffic.