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To begin with, you need to determine the keywords or key phrases that people use and be able to incorporate those relevant search terms in your site. The keywords should be present in the meta tags, alt text, title tags, as well as the content on the web pages. Take note, though, that keyword stuffing is not the way to go. Relevant keywords should be placed in such a way that a site visitor will still understand what your site is all about. Identify the keywords that are relevant to your site with the use of good keyword search tools.

Another very important factor is original and compelling content. Create interesting articles on a regular basis and always have something new to offer so people will always visit your site. You can work on how-to articles, tips, and/or engaging stories about your business. You can also share your experiences and knowledge as a professional in the field that you are in.

You also need to look at the design of the site. Keep its layout simple and visually appealing. When it comes to functionalities, make sure they are easy to follow and understand. Let the site visitors know what they can get from your site and what you want them to do.

Other basic factors when it comes to SEO include submitting your site to major search engines, keeping your sitemap updated, and link popularity.