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This direct online marketing strategy will help build trust and promote your brand. Keep these simple guidelines in mind:

• To avoid spam complaints, use a double opt-in email option when building your electronic mailing list.
• Get only the information you need from would-be customers.
• Inform them about your privacy policy and/or email policy.
• Ask if they want to receive email that is text-based or in HTML format.
• Remove outdated, incorrect, and undeliverable email addresses from your electronic mailing list.
• The process of terminating the subscription should be easy to follow, and once it is done, subscription should be stopped immediately.
• Subscribers should know what to expect in your messages, how frequent you plan to send the emails, as well as the terms and conditions when it comes to collecting email addresses.