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Things to Keep in Mind in SMO Campaign

Category: General
Posted by: KarenC

Aside from knowing your target market, here are other things to consider in the Social Media Optimization (SMO) campaign.




  • Do not submit content, post comment or submit images on social media sites which are not suitable for your material.

  • If you are posting comments or submitting articles on several blogs/sites, make sure to use only one avatar for easier brand recall.

  • Make it easy for other sites to link to you. Put tags of social media sites such as Digg in your site. However, make sure you have good and interesting content so others will link to you.

  • SMO goes hand in hand with SEO. Pay attention to all your online marketing efforts. After all, whatever method you use is geared towards driving more visitors to your site, increasing brand recognition, and generating leads.


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