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Spam is not very good for business, plus you will obviously not be able to get your message across. To be labeled as spam or unsolicited commercial email is probably the worst thing that can happen in email marketing. Take note that most people will not like it if they find their inbox full of emails that they did not request or need. Unsolicited marketing emails will greatly affect your brand promotion efforts.

You can avoid this by asking permission to your customers or new audience. This strategy is called opt-in email marketing. If you have their consent that you can send emails to them then it is very likely that you will not be labeled as spam. Bottom line: email marketing should be permission-based.