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It is similar to a virus wherein once you get infected, you will tell other people about it, and those people will also create a buzz about the "virus". It becomes so contagious that a lot of people know about it.

There are a lot of viral marketing tools or methods you can use to spread the word about what you offer. Make sure the site address is embedded in your email signature or all outgoing emails. Do you love posting comments on blogs and forums? Use only one avatar and include your site's url. You can also disseminate information about your product or service through newsletters and blogs. If writing is your thing then make ebooks and/or white papers and offer them for free.