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Banner Advertising Terms

Category: General

Posted by: equita

Here are some common terms used in banner advertising:

Clicks – number of visitors who click on the banner ad
Banner Views – number of times that the banner ad is displayed or has been requested by the browser
Cost Per Thousand (CPM) – amount based on per thousand views or impressions
Click Through Rate (CTR) – percentage of total number of visitors of a web page who click on the banner ad
Cost per Sale – refers to the amount of money spent on advertising before making a sale
Branding – creates or increases brand awareness
Run of Site (ROS) – less targeted form of advertising, displaying a banner ad on all general ad spaces of a site

- Update-My-Site
- Perfect for the casual website owner who needs occasional tweaks or updates to their website.
- www.update-my-site.com
- UNO Loser
- Considered as one of the most popular card games, Uno never fails to appeal to people of all ages.
- http://www.unoloser.com

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