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How to Make Effective Banner Ads

Category: General

Posted by: equita

Here are some tips to make banner ads work.

Know your audience. Determine the interests of your target market and focus on them.
Ad placement - Place banner ads at the top of the web page.
Place banner ads on web pages with related content.
You can use animation or graphics to make your banner ads more attractive, but do not overdo it.
Keep it simple and straight to the point. You want to make people interested, not confused. Get the message across with less words and larger fonts.
When advertising about a product, do not link the banner ad to your homepage. Instead, link it to the product page.
Limit the file size. If it takes too long to load your banner ad, the visitor might go to another page.

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