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Your site is deemed important and popular if it has many high quality inbound links, and these links can also affect your site's PageRank. If you have interesting and original content, it is likely that other sites will link back to you. It will also be helpful if other sites use your target keywords as link text when linking back to your site.

To have high quality inbound links, it is important to create relevant and compelling content on a regular basis. You can start a blog or post something new and interesting so other people will find your site useful and worth visiting.