A press release (PR) is any newsworthy article that is written for the members of the press. Also called media release or press statement, a press release is done to spread the word about an event, a new product or any relevant information.

Contextual advertising involves advertisements - usually text ads - which appear on the website and are based on the content displayed to the visitor. Contextual ads can be banner ads or text ads.

Also called Pay Per Action or PPA, Cost Per Action or CPA is a performance-based online advertising pricing model in which the advertiser will only pay if a desired action is fulfilled, unlike Cost Per Click or CPC wherein the advertiser pays for every click on the ad.

This is an easy and effective way to drive traffic to your site. In a Pay-Per-Click (PPC) campaign, the advertiser pays a rate when the user clicks on an ad or banner and visits the actual website.

Google's AdWords program enables you to advertise on the results pages. A text ad consists only of the main title and two short lines.

While we are still euphoric about the holiday season, we are now ready to resume work and provide web services to our clients.